Amy Bradley Radford
Coach. Educator. Massage Therapist. Encourager of Big Dreams.
Hi, I’m Amy—and if you’re here, I’m guessing you're a massage therapist who’s wondering if this work you love can actually support you for the long haul.
It can. And not just in a “get by” kind of way—I mean really support you. Financially. Energetically. Professionally. Personally.
And I’m here to show you how.
With over 30 years in this field, I’ve had full books, empty calendars, overflowing passion, burnout so real I didn't think I could keep going (and did), and clients that made it all worth it. I’ve also built programs, taught therapists around the country, and created tools to help others grow lasting, soul-aligned massage careers.Â
This Is the Part Where I Tell You I’ve Got You
Let’s address the elephant in the room: We’ve all heard that dreaded statistic—“Most massage therapists quit within five years.”
Why? Burnout. Physical exhaustion. Money stress. Loneliness.
Honestly? It's not your fault. You were probably trained to be a great massage therapist, but no one taught the steps of growth you needed to be a successful one.
That’s where I come in.
My passion is helping massage therapists create a business that feels like a life—not a grind. I coach, teach, and walk beside you while you learn how to build something stable, joyful, and 100% yours.
My Mission
(and Maybe Yours Too)
I believe massage therapy is one of the most important healing professions in the world. But I also believe that healers deserve to be supported, paid well, and treated like the valuable professionals they are.
My mission is to help you build a career that lets you:
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Feel proud of your work
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Be respected in your field
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Make a steady, solid income
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Still have energy left for your personal world
If that sounds like what you're looking for, we might just be a great match.
What It’s Like to Work with Me
Imagine learning from someone who gets you. Who’s been in your shoes (and maybe even your Birkenstocks). Who won’t hand you a bunch of vague advice and disappear, but will actually show up, break things down step-by-step, and celebrate every win with you.
Whether you work with me through a course, a coaching session, or one of my online communities, here’s what you can expect:
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Clear, actionable business tools that don’t require a business degree
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Client strategies that feel natural and authentic (no icky sales talk)
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Permission to do it your way, with guidance that actually fits your life
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A sense of humor, strong redirection, perhaps a little pushing-you-out-of-your-comfort-zone, and a whole lot of heart
Choose Your Path:Â
Whether you’re dipping your toes in or diving all the way into your business transformation, I’ve got a tier that matches your energy, your time, and your goals.
No matter where you start, you’re not doing this alone. You’ll have tools, community, and my eyes on your progress (the kind that celebrates you).
Freebies + FoundationsÂ
Quick wins, mindset shifts, and helpful tools to get you started.
LAUNCH DIY ProgramÂ
Your full business roadmap, delivered step-by-step.
VIP Coaching + CommunityÂ
For therapists who want 1:1 strategic coaching along with peer support and comradery.
Ultimate 1:1 Coaching Package
Deep, individualized guidance to rebuild or rebrand your business with my full support.
Single Clarity Session
For when you just need an hour, a whiteboard (or sounding board), and a good talk-it-out.
Emilee S ~Â
"My massage business and life are completely different! I have found my value and have increased my prices, set my hours where I want them to be and have the best clients now. Before, my business and income were so scattered and exhausting. Now, its amazing. I feel like I have a career in massage therapy now instead of a job. Thank you Amy!"
Stephanie ~Â
"I was four years into my massage business when I started meeting with Amy. My main struggles were creating consistency with clients booking appointments and finding balance financially to support my life goals without feeling the burnout. Filtering through my clients and sharing the opportunity to have a reoccurring appointment was the turning point in my business. My schedule is now booming! I began believing and appreciating my worth. With a consistent schedule and income, I can support myself without experiencing burnout."Â
