Advanced Business Strategies: Sustain Your Massage Career

(Massage Magazine Column: "Advanced Business Strategies" August 30, 2023; Author Amy Bradley Radford)

When building sustainability into your massage career, one of the most important things that is highly overlooked when it comes to sustaining your career is how to maintain your drive for business as an entrepreneur.

For those of you who have run a business for many years, the feelings of what I am about to talk about are all too familiar. For those who are new to working for yourself or have only been managing your own business for a few years, you may not have experienced some of these emotions yet. Just realize these emotions are actually quite common for anyone who is self-employed.

Setting the massage therapy part aside, how do you maintain the passion, drive and willingness to continue to push forward for success within your business even when you are just simply tired of all and want to quit—but can’t? (read more here....)