Massage Magazine Article for December 28, 2023; Author Amy Bradley Radford

Beginning a pain-management massage session distant from where the client is experiencing pain can result in successful pain relief.

When I was a student in massage school, it seemed like each teacher had a...

(Massage Magazine Column: "Advanced Business Strategies" December 18, 2023; Author Amy Bradley Radford)

Running a successful massage business requires you to have positive habits in place that perpetuate your business for you, habits you consistently maintain to keep the health of your...

(Massage Magazine Column: "Advanced Business Strategies" November 28, 2023; Author Amy Bradley Radford)

Some clients don’t rebook because they wanted more massage pressure and were afraid to ask for it. Other clients might not return because massage pressure was too deep—and...

Massage Magazine Article for November 15, 2023; Author Amy Bradley Radford

Within massage, there is a framework of healing parameters—and if you understand how they work then you can create the change you seek with massage for inflammation.

Understanding and being successful with...

(Massage Magazine Column: "Advanced Business Strategies" October 27, 2023; Author Amy Bradley Radford)

There was a time when I not only didn’t know how to sell products, I didn’t believe in selling products inside my massage business because I thought it would come across as...

As a writer for Massage Magazine, I get the wonderful opportunity to write about successful business practices for massage therapists and also get to write pieces on pain management.

These two topics are what I drive my passion for being a successful massage therapist.  Here is the latest...

(Massage Magazine Column: "Advanced Business Strategies" August 30, 2023; Author Amy Bradley Radford)

When building sustainability into your massage career, one of the most important things that is highly overlooked when it comes to sustaining your career is how to maintain your drive for...

(Massage Magazine Column: "Advanced Business Strategies" July 28, 2023; Author Amy Bradley Radford)

It can happen much faster than you think. As much as you probably don’t want to think about it, you could find yourself in a situation tomorrow where you have lost the ability to work...

(Massage Magazine Column: "Advanced Business Strategies" June 30, 2023; Author Amy Bradley Radford)

How do we provide caring and compassionate touch for our clients while not taking on responsibilities we should not be? The answer lies in holding space—space contained by professional...

I wanted to speak from the heart with you for a minute.

Do you know what I hate to see happen in the massage industry? Amazing therapists, just like you, who give up on your business and quit because you don’t know how to get and keep enough clients to earn a living at massage therapy.

Is...

(Massage Magazine Column: "Advanced Business Strategies" May 26, 2023; Author Amy Bradley Radford)

When a person owns a business, it takes time to develop a professional framework one needs to operate within to be successful. Business owners must hone the ability to interpret what actions to...

(Massage Magazine Column: "Advanced Business Strategies" April 24, 2023; Author Amy Bradley Radford)

Until a few years ago, I had only met a handful of therapists who had successfully sold their existing massage practice to another therapist. Most solopreneur massage therapists I knew had...