(*Massage Magazine Article October, 2018; Author Amy Bradley Radford)
As a massage business owner, I want to talk openly with you, the new graduate or massage therapist looking at starting your own business.
My hope is that reading my story of starting a massage business will answer some of the qu...
(*Massage Magazine Article October 25, 2018; Author Amy Bradley Radford)
When someone hears the words “massage gift certificate,” they might think of Mother’s Day gift baskets, stocking stuffers for the holidays, or pamper-my-loved-ones treats for special occasions.
No matter what image they have ...
I think punch cards are a great option for you and your clients. As a general rule, people tend to come in more often when they know they have a punch card with you. It does seem to help you fill up your appointment book a little easier.
However, punch cards can have a downside to them and it h...
At the heart of it, Touch Interpretation is a form of art that is really about you:
- Your filters
- Your experiences
- Your ability to sense; intuition
- Your ability to read into what your client tells you about their needs and body
- Your latest training and understanding
- Your hands leading the exp...
When someone contacts you for a massage appointment, he or she is not just looking for a “rub.” They are actually looking for a “massage experience.”
In my years of working on people, I have observed that most people start looking for massage as a health treatment option when they are experienci...
For my entire career, this is something I have been constantly trying to find. The illusive bridge; the real answers to healing that “bridge the gap” between hands-on techniques and real pain management. This searching has turned into something like mission for me now.
Throughout my time at the m...
I’m just going to get right to the point here and tell you that the reason I have seen so many small business people fail is that the person that is working for themselves has no idea how to manage their money. Literally – NO IDEA.
Managing money as a self-employed person is a lot like trying to st...
When you become a business owner, your life responsibilities double.
You have your home needs and budget and your work needs and budget to track. This can be overwhelming at first for many people. To stay on top of life and not feel constantly overwhelmed, you must learn how to integrate the busine...
I have been wanting to write this article for some time. I have a story to tell you and it doesn’t necessarily have a happy ending BUT the outcome is looking brighter all the time.
In January of 2018, after 25 years of working at a massage table, I was forced to semi-retire/retire. I had surgery on...
After years of trying to figure out how to stay in the “game” of working for myself, I have found that the thing that has the greatest impact on yourself and your business is continuing to learn – every day!
I think that there are 3 reasons why training every day or even once a week has a huge impa...
When I graduated from massage therapy training, I did not really have a clue as to what “Ethics” were. Yes, I understood that when you were in business honesty and integrity were important, but at the time I hadn't really absorbed the concept of ethics and how far they reached into what I did at ...
Do you want to increase the number of scheduled clients you have? Do you want to become re-inspired to be self-employed? Are you struggling with moving forward with your business? Do you feel mentally burned out?
Having been self-employed for 25 years (and counting), I believe there is one solution...
