(Massage Magazine Column: "Advanced Business Strategies" September 29, 2022; Author Amy Bradley Radford)

Being in this business for many years, I have observed therapists who, after finally achieving their dreams of having a fully booked schedule with a maximum income, have simply shut down...

(Massage Magazine Column: "Advanced Business Strategies" August 26, 2022; Author Amy Bradley Radford)

I have observed that most doctors’ offices are now using text messages or a series of texts to remind clients of their appointments. They use texting because it works and it decreases...

(Massage Magazine Column: "Advanced Business Strategies" July 29, 2022; Author Amy Bradley Radford)

When you are building your business and eager for new clients, you have yet to experience the difficulty of balancing your work schedule with your personal life. Only when you begin to run out...

(Massage Magazine Article July 8, 2022; Author Amy Bradley Radford)

I would like to teach you an application for self-care for your most important tools: your hands, arms, shoulders and neck using Pain Patterns and Solutions (PPS) bodywork. PPS is a form of bodywork categorized as structural and...

(Massage Magazine Column: "Advanced Business Strategies" June 24, 2022; Author Amy Bradley Radford)

Is this a familiar story? Let’s say you have a new client schedule an appointment with you. They arrive for their appointment, and you feel that the massage treatment went well. As the...

(Massage Magazine Column: "Advanced Business Strategies" May 27, 2022; Author Amy Bradley Radford)

When a massage client hands someone else your business card along with a wonderful recommendation, that is the perfect referral. The possibility that this potential client will call...

(Massage Magazine Column: "Advanced Business Strategies" April 29, 2022; Author Amy Bradley Radford)

A few weeks ago, I was reading posts on a social media forum for massage therapists, and I observed how a recent massage therapy graduate stated they were frustrated and thinking about giving...

 (Massage Magazine Column: "Advanced Business Strategies" April 7, 2022; Author Amy Bradley Radford)

Does this sound familiar? Toward the beginning of your career, a client came in with more work than you had time scheduled for. As the time progressed inside the session, you knew you...

 (Massage Magazine Column: "Advanced Business Strategies" March 31, 2022; Author Amy Bradley Radford)

If you find yourself daydreaming about a different schedule, then it’s time to make that dream a reality! In this article, I am going to walk you through creating your own...

 (*Massage Magazine Column: "Advanced Business Strategies" February 25, 2022; Author Amy Bradley Radford)

When starting out in business, we look forward to the time when our massage schedule is full, when we do not have to spend so much of our time and energy finding clients or worrying...

 (*Massage Magazine Column: "Advanced Business Strategies" January 28, 2022; Author Amy Bradley Radford)

As a business coach for massage therapists, I find myself working the most with solopreneurs who are well-established with clients but searching for business solutions to take the...