(Massage Magazine Article July 8, 2022; Author Amy Bradley Radford)

I would like to teach you an application for self-care for your most important tools: your hands, arms, shoulders and neck using Pain Patterns and Solutions (PPS) bodywork. PPS is a form of bodywork categorized as structural and...

(Massage Magazine Column: "Advanced Business Strategies" June 24, 2022; Author Amy Bradley Radford)

Is this a familiar story? Let’s say you have a new client schedule an appointment with you. They arrive for their appointment, and you feel that the massage treatment went well. As the...

(Massage Magazine Column: "Advanced Business Strategies" May 27, 2022; Author Amy Bradley Radford)

When a massage client hands someone else your business card along with a wonderful recommendation, that is the perfect referral. The possibility that this potential client will call...

(Massage Magazine Column: "Advanced Business Strategies" April 29, 2022; Author Amy Bradley Radford)

A few weeks ago, I was reading posts on a social media forum for massage therapists, and I observed how a recent massage therapy graduate stated they were frustrated and thinking about giving...

 (Massage Magazine Column: "Advanced Business Strategies" April 7, 2022; Author Amy Bradley Radford)

Does this sound familiar? Toward the beginning of your career, a client came in with more work than you had time scheduled for. As the time progressed inside the session, you knew you...

 (Massage Magazine Column: "Advanced Business Strategies" March 31, 2022; Author Amy Bradley Radford)

If you find yourself daydreaming about a different schedule, then it’s time to make that dream a reality! In this article, I am going to walk you through creating your own...

 (*Massage Magazine Column: "Advanced Business Strategies" February 25, 2022; Author Amy Bradley Radford)

When starting out in business, we look forward to the time when our massage schedule is full, when we do not have to spend so much of our time and energy finding clients or worrying...

 (*Massage Magazine Column: "Advanced Business Strategies" January 28, 2022; Author Amy Bradley Radford)

As a business coach for massage therapists, I find myself working the most with solopreneurs who are well-established with clients but searching for business solutions to take the...

 (*Massage Magazine Article December 13, 2021; Author Amy Bradley Radford)

My experience with whiplash begins with my own story. I was in a significant car accident almost 30 years ago, and within two years of that accident I was suffering substantially with whiplash-originated...

 (*Massage Magazine Article October 22, 2021; Author Amy Bradley Radford)

In this article, we are going to discuss how to create financial reliability in your business and budget by using more 60-minute scheduled appointments.

This in no way implies that the 30-, 45-, 90- or 120-minute...

 (*Massage Magazine Article August 27, 2021; Author Amy Bradley Radford)

You want to raise fees for your massage sessions, but you don’t want to lose clients. If you are providing a solid, valued service and you have put the time into growing your clientele and business, you are...