Advanced Business Strategies: Target Marketing Builds Clientele

(Massage Magazine Column: "Advanced Business Strategies" April 29, 2022; Author Amy Bradley Radford)

A few weeks ago, I was reading posts on a social media forum for massage therapists, and I observed how a recent massage therapy graduate stated they were frustrated and thinking about giving up working for themselves. The reason being, they could not seem to find clients and could not figure out how to get people to schedule appointments with them.

This therapist stated they had been posting to different social media platforms daily and had listed pricing and coupons but had little to no response.

Other therapists on the forum offered suggestions, but there seemed to be a theme to those answers. That theme talked about the struggle and hardship trying to find clients because it took so long to get consistent clients to schedule who would then refer others to them. (read more here...)