 (*Massage Magazine Article June 9, 2020; Author Amy Bradley Radford)
None of us knows exactly what the future will hold, but we can be sure it won’t look exactly like the past.
The best thing a massage therapist can do right now is to change their focus from fear to relaunching — even if that mea...
 (*Massage Magazine Article March 13, 2020; Author Amy Bradley Radford)
 Even with the information overload of today’s world, many people are not aware of all the different benefits of getting a massage. It has become even more important to take the time to educate our current and potential clients...
 (*Massage Magazine Article March 13, 2020; Author Amy Bradley Radford)
An intake is a valuable and necessary tool for any massage therapist.
When I started my practice more than 25 years ago, I quickly learned that this information was vital because an intake form hugely benefited my client’s tre...
(*Massage Magazine Article January 9, 2020; Author Amy Bradley Radford)
No matter how hard we try, we can never completely avoid conflict in our personal life or professional environment.
In our various relationships, there is bound to be causes of conflict that will require resolution.
I have le...
(*Massage Magazine Article October 2, 2019; Author Amy Bradley Radford)
As a teacher of massage, I have frequently taught about a concept I call creating space for the health and healing of another person.
Many years ago, a wise massage therapist taught me about this concept, what it means to thos...
(*Massage Magazine Article September 4, 2019; Author Amy Bradley Radford)
If this is your first opportunity with starting a business, chances are you may not be sure of all the tasks you need to complete before opening your door to the public.
Starting a business will require that you obtain and c...
In the beginning of my massage therapy career, I participated in CE classes just because they were available. In not even sure I can tell you what I learned. Don’t take me wrong, I am selective in what I learn but when you live in rural Idaho, you kind of take whatever ends up being taught locally...
When you are just starting out in massage, you have this vision of success that you are striving towards. That place has a secure feeling in your mind.
It is the place where your schedule is full of paying clients.
It is the place of financial freedom and achievement. It is an accomplishment t...
(*Massage Magazine Article March 13, 2019; Author Amy Bradley Radford)
I am a firm believer in selling additional services and products, such as pain-relieving topicals, to your clients. Why? Because people are going to spend money one way or the other on something they want. If you have something ...
In the old model, one would target the pain or muscle tension to try to break the cycle – anything that would put you closer to the original problem of the cycle which is typically pain.
In the Pain Patters and Solutions (PPS) model, it shows you that you target the healed outcome of the injur...
The #1 problem massage therapists face when trying to sell gift certificates is that they are typically not available in-person in sell them.
Most of us are working our little hearts out, in a room with a client for 60 minutes, with the door shut. It is unrealistic and unprofessional to leave a m...
(*Massage Magazine Article November 2, 2018; Author Amy Bradley Radford)
For many massage therapists, trading massage sessions for other services can be enjoyable and effective. However, trade relationships can present unique challenges.
Here I’ll explore some of the concerns that frequently arise...
