(*Massage Magazine Article September 4, 2019; Author Amy Bradley Radford)
If this is your first opportunity with starting a business, chances are you may not be sure of all the tasks you need to complete before opening your door to the public.
Starting a business will require that you obtain and...
In the beginning of my massage therapy career, I participated in CE classes just because they were available. In not even sure I can tell you what I learned. Don’t take me wrong, I am selective in what I learn but when you live in rural Idaho, you kind of take whatever ends up being taught...
When you are just starting out in massage, you have this vision of success that you are striving towards. That place has a secure feeling in your mind.
It is the place where your schedule is full of paying clients.
It is the place of financial freedom and achievement. It is an accomplishment...
(*Massage Magazine Article March 13, 2019; Author Amy Bradley Radford)
I am a firm believer in selling additional services and products, such as pain-relieving topicals, to your clients. Why? Because people are going to spend money one way or the other on something they want. If you have...
In the old model, one would target the pain or muscle tension to try to break the cycle – anything that would put you closer to the original problem of the cycle which is typically pain.
In the Pain Patters and Solutions (PPS) model, it shows you that you target the healed outcome of the...
The #1 problem massage therapists face when trying to sell gift certificates is that they are typically not available in-person in sell them.
Most of us are working our little hearts out, in a room with a client for 60 minutes, with the door shut. It is unrealistic and unprofessional to leave a...
(*Massage Magazine Article November 2, 2018; Author Amy Bradley Radford)
For many massage therapists, trading massage sessions for other services can be enjoyable and effective. However, trade relationships can present unique challenges.
Here I’ll explore some of the concerns that...
(*Massage Magazine Article October, 2018; Author Amy Bradley Radford)
As a massage business owner, I want to talk openly with you, the new graduate or massage therapist looking at starting your own business.
My hope is that reading my story of starting a massage business will answer some of the...
(*Massage Magazine Article October 25, 2018; Author Amy Bradley Radford)
When someone hears the words “massage gift certificate,” they might think of Mother’s Day gift baskets, stocking stuffers for the holidays, or pamper-my-loved-ones treats for special...
I think punch cards are a great option for you and your clients. As a general rule, people tend to come in more often when they know they have a punch card with you. It does seem to help you fill up your appointment book a little easier.
However, punch cards can have a downside to them and it...
At the heart of it, Touch Interpretation is a form of art that is really about you:
- Your filters
- Your experiences
- Your ability to sense; intuition
- Your ability to read into what your client tells you about their needs and body
- Your latest training and understanding
- Your hands leading the...
When someone contacts you for a massage appointment, he or she is not just looking for a “rub.” They are actually looking for a “massage experience.”
In my years of working on people, I have observed that most people start looking for massage as a health treatment...
