(*Massage Magazine Column: "Advanced Business Strategies" January 28, 2022; Author Amy Bradley Radford)

As a business coach for massage therapists, I find myself working the most with solopreneurs who are well-established with clients but searching for business solutions to take the next steps in ...

 (*Massage Magazine Article December 13, 2021; Author Amy Bradley Radford)

My experience with whiplash begins with my own story. I was in a significant car accident almost 30 years ago, and within two years of that accident I was suffering substantially with whiplash-originated headaches, as well a...

 (*Massage Magazine Article October 22, 2021; Author Amy Bradley Radford)

In this article, we are going to discuss how to create financial reliability in your business and budget by using more 60-minute scheduled appointments.

This in no way implies that the 30-, 45-, 90- or 120-minute appointment...

 (*Massage Magazine Article August 27, 2021; Author Amy Bradley Radford)

You want to raise fees for your massage sessions, but you don’t want to lose clients. If you are providing a solid, valued service and you have put the time into growing your clientele and business, you are perfectly entitled ...

 (*Massage Magazine Article August 13, 2021; Author Amy Bradley Radford)

Massage trades are so important to health and longevity in this industry. Hopefully, like me, you have a fellow massage therapist you can do massage trades with to contribute to each other’s self-care.

Finding and picking the...

 (*Massage Magazine Article July 15, 2021; Author Amy Bradley Radford)

Are you a massage employee thinking of launching an independent practice as the next step in your massage career? 

Are you ready to start your own business and just don’t know what you should do? Do the options seem vast and yo...

 (*Massage Magazine Article July 2, 2021; Author Amy Bradley Radford)

Learn to pay yourself first as a way of taking control of your finances—and making sure you get a regular paycheck

As if it wasn’t enough that you do everything for your massage business, including the never-ending piles of laun...

 (*Massage Magazine Article December 24, 2020; Author Amy Bradley Radford)

There is a very important mental shift occurring in the massage industry: to continue to be independent but to work together as a community—such as in professional networking—in approaches to client care.

This approach to c...

 (*Massage Magazine Article December 7, 2020; Author Amy Bradley Radford)

It takes more than enthusiasm to start a massage practice; it also takes budgeting your money to be successful

Based on my experience helping new massage therapists put together their first-year business plans, I know there ...

 (*Massage Magazine Article October 27, 2020; Author Amy Bradley Radford)

Corrected massage pressure is one thing that gets a client to return for another appointment with you, because he liked how he felt after the massage he received.

However, there is more to getting a client to return than jus...

 (*Massage Magazine Article October 5, 2020; Author Amy Bradley Radford)

When you start a massage practice, much of the first year of your career is spent repeating and learning how to develop your skills.

At a basic level, massage school is a technical training of sorts.

To become a professional...

  (*Massage Magazine Article August 13, 2020; Author Amy Bradley Radford)

Imagine it’s just another day at the office — remembering that even with the upheaval we’ve been through, those typical days will return.

Now imagine a typical American office worker who is confined to sitting in a chair in ...