Advanced Business Strategies: You Need A Business Computer To Run Your Massage Practice

(Massage Magazine Column: "Advanced Business Strategies" January 25, 2023; Author Amy Bradley Radford)

One of the setbacks with being a massage therapist is we literally do not have to have a business computer to perform our job. Our hands and massage table are all we need to perform massage. However, to efficiently run a successful business, it is essential to know how to use a computer.

Stuck in the Past?

I recently helped my mother set up a new, personal computer for herself. She has spent years opposing the idea because, as she states, “I don’t know how to run one of those things” and rationalizes she does not need one because she has a smartphone. (And her children to run a computer for her!)

The reason I set it up for her is simple: Especially since the COVID-19 pandemic began in early 2020, more of our everyday life has been converted to on online world. Day-to-day life simply does not work without having some online connectivity that manages the interfacing of our personal life and the world we live in. (read more here....)