Are You Stuck In Cookie-Cutter Massage Syndrome?

(*Massage Magazine Article February 1, 2016; Author Amy Bradley Radford)

 While there is always an artistic side to the massage therapy profession, you have to decide which side of that art you wish to be on: the successful artist who has business sense or the starving artist dedicated to only the expression of that art. If you picked successful artist, this article is for you.

I have spoken to many therapists over the lifetime of my career, from students and startup-business therapists to seasoned, veteran therapist of 20-plus years. Those who started out and remained successful are the ones who treated this career as a profession. Those individuals made their profession a business because they had the correct paperwork to go with it. (read more here...)